Consulting

What changes in your organisation would create the greatest advantage for you?

Recruitment

The cost of getting the selection wrong could be as high as seven times the annual salary, if not more

Coach or Train

What skills do your people need to make the greatest sustainable improvement?

Lead generation is broken – Here’s how to fix it

Blog - Lead generation is broken – Here’s how to fix it

51% of sales professionals struggle with lead generation—the #1 sales challenge. But the real problem isn't finding more leads; it's finding the right ones. Discover why 80% of inquiries fail to convert, the hidden costs of poor qualification, and proven strategies using the PICKED framework, network leverage, and lead scoring to close more deals faster.

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From Criticism to Growth

Blog - From Criticism to Growth

Are you accidentally killing your team's performance with "honest" feedback? After decades coaching leaders, I've discovered why criticism rarely works—and often makes things worse. The neuroscience is clear: harsh feedback shuts down learning. Discover the simple shift that dropped quality incidents by 40% in three months.

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The Art of Strategic Subtraction

Blog - The Art of Strategic Subtraction

Drowning in opportunities but starving for results? This isn't about doing more—it's about doing less, brilliantly. Discover why Apple's success came from cutting products, not adding them, and how one consultancy doubled their rates by saying no to everything except their core strength. Learn the tomato plant principle that separates thriving businesses from busy ones, and master the art of strategic subtraction that transforms scattered effort into focused excellence.

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Building Future-Ready Teams

Blog - Building Future-Ready Teams

Discover why the most successful UK businesses are betting on humans, not just technology. While competitors chase the latest AI trends, forward-thinking leaders are unlocking a different competitive advantage: truly engaged teams. This isn't about ping-pong tables or casual Fridays—it's about the science-backed strategies that drive 23% higher profitability and 2.3 times revenue growth. Learn how wholehearted employee involvement transforms ordinary teams into future-ready powerhouses that th...

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The Transparency Advantage

Blog - The Transparency Advantage

Why do successful leaders struggle with failing teams despite providing everything? The answer isn't what you'd expect. After decades coaching CEOs, I've discovered the real barrier to lasting relationships and business success: we're all playing the hiding game. The biggest lies we tell are to ourselves. But there's a paradox - the more vulnerable you become, the stronger your leadership grows. Ready to discover why transparency isn't weakness, but your greatest competitive advantage?

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Why Direction Beats Speed Every Time

Blog - Why Direction Beats Speed Every Time

We're incredibly busy, but I'm not sure we're getting anywhere." Sound familiar? A brilliant MD's confession that stopped me cold. After coaching hundreds of leaders, I've learned the hard truth: being busy isn't being effective. Here's why direction trumps speed every time - and how to find yours.

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The Learning Leader

Blog - The Learning Leader

Discover why the most dangerous phrase a leader can utter isn't "I don't know" – it's "I know enough." This transformative piece reveals how one CEO revolutionised his company culture, backed by Harvard research showing learning leaders outperform competitors significantly. Your leadership evolution starts here.

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The Hidden Cost of Problem-Solving Paralysis

Blog - The Hidden Cost of Problem-Solving Paralysis

Are your teams trapped in endless firefighting cycles, applying yesterday's solutions to tomorrow's challenges? Discover why 80% of organisational failures stem from using the wrong problem-solving approach. Learn three game-changing frameworks that transform reactive thinking into systematic success – including the hidden methodology top consultants don't want you to know.

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The Professional Art of Saying No: Mastering Workplace Boundaries

Blog - The Professional Art of Saying No: Mastering Workplace Boundaries

Struggling to say no at work without damaging relationships? After decades coaching executives and building seven businesses, I've discovered that mastering professional boundary-setting is the secret to career advancement whilst maintaining sanity. Discover my proven seven-step framework that's transformed hundreds of overwhelmed leaders into respected professionals, plus 26 polished ways to decline requests that actually strengthen relationships. Ready to reclaim your time?

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The Science of Sustainable Change

Blog - The Science of Sustainable Change

When I made the transition from psychiatric nursing to opening the first of my seven businesses, I noticed something fascinating: the principles that help patients achieve lasting behavioural change aren't so different from those that help a business transition from struggling to succeeding. This insight has shaped our uncommon approach at Be More Effective, where we blend scientific rigour with human understanding to create sustainable change.

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Recruitment

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Would you like to sell more at a higher margin?

Whether you are completely new to sales or have many years’ experience as a business owner, the Profit Secret reveals something that has been hiding in full view for years, something that frequently means we lose out on profit even though we win the sale.

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