Frustrated by slow growth?

Significant and substantial growth requires a shift in perspective across the organisation and may require a process improvement. Many growth challenges are a result of poor planning, lack of direction, lack of clarity and alignment behind a vision, ineffective old practices, failure to work on the business, and often a lack of people management skills.

Growth Consultancy

Prescription before diagnosis is called malpractice so our Rapid Business and People Review Process is often what kick starts consultancy engagements. Whether you are considering ways to reduce cost, improve performance / profitability, or influence behaviours to become more effective, you will need to begin with some form of enquiry.

We work collaboratively with clients, often becoming part of their Management Team, holding the belief that neither party has the total answer. We use the combined expertise and experience to find the best way forward. This means delivering a flexible approach to the different business teams to suit the specific requirements they have. So, if you want to bring about an immediate, sustainable change in performance in your organisation.      

Tell us more about your challenge

Not finding the right people?

Almost every business says that one of its biggest challenges is finding the right staff. As your business grows you need people with a wider skill set, or with a different perspective. Searching for and selecting the best candidate is time-consuming and full of risk. Hiring the wrong person can cost – hugely.


As specialists in the two most important aspects of recruitment, Search and Selection we only partner with clients. We do not work on behalf of candidates. Our approach will decrease the demand on your time by around ten days for each hire, enabling you to bring fresh A players into your organisation without the drain on your time.

From developing a personality profile of the ideal person based on the profile of your current team, to the use of professional interviewers and career assessments, you will benefit from the laser-sharp search and selection tools. We are experts in conducting rigorous structured competency-based video interviews, focused on the specific set of skills, knowledge, and experience you are looking for. For the most strategic hires we run One-Day Assessment Centres.

Alternatively, some of our clients wish to keep hold of their recruitment processes internally.  However, they are aware of a need for upskilling or guidance for their C suite and line managers to enable them to deliver business needs consistently and effectively, as this is not necessarily part of their day-to-day remit.

Our team work with individuals like these to coach and develop the skills required in order to fulfil the business requirements from an employment perspective.

Tell us more about the person you are looking for

Not enough leaders?

During the early years of a start-up, a handful of people run everything. Technically gifted people that deliver outstanding quality, work night and day on execution to build a client base. As new roles are created managing staff becomes a great proportion of the job. Ineffective leadership skills leads to people problems, less discretionary effort, or dysfunctional teams delaying deliverables and capping growth.

Personalised Leadership Coaching

Employee engagement, alignment, development, retention, and succession are the holy grails great leaders and companies seek. If you knew there was one assessment that could accurately measure and predict your manager’s ability to effectively engage, coach, and develop their people and teams you would use it wouldn’t you? If you could find your real leaders and accelerate their development with an exceptional structured coaching programme you would exploit it, wouldn’t you?

Tell us more about the leaders you want to grow

Strategy or Execution Concerns?

There is great discomfort in uncertainty. For a business, uncertainty leads to a short-term focus. That often exposes a lack of alignment at the Senior Level, ineffective leadership skills, or faulty decision-making previously ignored. Senior Teams can become the victims of bad habits; missed targets, conversations sidetracked, and opinions discounted.

Non-Exec Director / Board Mentoring

Hiring a non-executive director to challenge or mentor one or more Board Members brings many benefits. N.E.D's provide oversight on the performance of the business and the executive team. They bring a fresh perspective, solid commercial experience, a powerful network, and proven well-tested skills. They bring accountability to execution.

Our team have led multiple businesses to success. We have helped each find their feet, survive tough times and grow. Our broad commercial experience and deep insight into human psychology would provide you with a fresh outlook. A good N.E.D has the character, confidence, and skills to harness the talent of your team and provide a valuable source of accountability

Tell us more about the decisions you want to execute

Not winning often enough?

While you may have an uncommon advantage, few businesses offer something unique. That means almost every business faces competition. It is not tough competition that slows growth, it is poor sales and marketing skills or poor customer service skills. Being average doesn’t work any longer prospects simply have too much choice.

Business Skill Training

Most skill training doesn’t work. Why? Because most training focusses on knowledge transfer rather than shifting the attitudes or enhancing the natural talents the people already have. With a blended-learning experience focused on principles to shift mindset, lift confidence, and stimulating meaningful behaviour change you have a much greater chance of creating immediate and sustainable improvements in personal and team performance.

Our Sales Training, Customer Service Training, People Management, and Time Management Training programmes are world class. Their focus is on ensuring that everyone is doing the right things, well enough and often enough to produce the desired results.

Tell us more about the skills your people are missing

Nurturing the right culture?

Culture is what people do when no one is looking. Despite all your strategies and goals, culture will win out in the end as the driving force behind change. Significant and substantial growth requires a shift in perspective by the entire team. Winning the hearts and mind of all staff is not easy but we know that once the discretionary effort is unlocked, engagement and efficiency will go through the roof.

Inspirational and Influential Events

You have a company-wide message to deliver – about your values, your brand, your ambitions. You need to have that cultural message accepted and acted upon by your people, Are you confident that enough of your people are on board with your key initiatives?

Most communication initiatives are created as a broadcast, as a push. If a message is pushed out, most people duck. An effective engagement strategy must make use of the pull influencing process to really engage people. We are experts in running one-off and sequential inspirational and influential events to shift the culture of your organisation towards the achievement of your ambitions.

Tell us more about the message you want to get across

What our customers think


Murray Johnston – Commercial Director @ Logic

In business we are told that people are our biggest asset, it’s something that we have been striving to improve here at Logic and following a partnership with Alex and the Be More Effective team, I cannot recommend him enough.

His ability to grasp any situation, give sound advice and understanding based on detailed insights of the person behind the person is undoubtedly the best we have ever come across. His advice works every time and is a big part of our strategy going forward. Thanks Alex for all your support and help to our team.

Joe Thomas – Internal Sales Representative – OSC Sales

It gives me much pleasure in writing to you about my experience with your company but more importantly with Kelina.

First off I have never had such an amazing experience with a recruitment company, and that is a massive testament to you.

Kelina is by far the best recruiter I have ever had the pleasure in dealing with, she is a massive asset to your company. And believe me I have used a few when I was recruiting for my own company and previous companies,

From the other side of things, I can’t thank Keli enough. She has been a superstar and if I could rate her service and her professionalism out of 10 it certainly would be 100 out of 10. She has been my guardian angel and would like to send her a thank you present but still she declined as her response is “I love my job and love to help people”, so I thought I would email you and pass on my gratitude.

She is such an asset to your company, and I certainly will be passing her details and your company to everyone I can.

Thank you, and if you can pass on a massive thank you too to Keli that would be appreciated.

Hannah Cotterill – Administrative Office Manager - Paragon

I had the pleasure of working with Keli during my most recent job search. Throughout the whole process I was made to feel like she really cared about finding the right role and company fit for me, rather than just filling a position.

The communication was exceptional, keeping me informed every step of the way. I am extremely happy in my new role, thank you for all your help!

Wei Li – Graphics Designer – Aero Healthcare

I am extremely satisfied with Keli’s professional and courteous support that made the recruitment process for me so hassle free. Had it not been for Keli’s acute profiling skills, I would have never been surprisingly contacted by her to make me aware of an astonishing opportunity to work for a global company that was local to where I’m based.

I am deeply grateful to Keli in making my career and my life all the more meaningful with this game changing role I am fortunate to be in.

Matthew Mey – Marketing Manager – Aero Healthcare

I had the absolute pleasure of working with Kelina at Be More Effective during my recruitment process, and I must say it was a wonderful experience. The communication throughout was incredibly smooth and efficient, ensuring that I gained a clear understanding of the organization, its culture, and its values. This knowledge and confidence were instrumental in representing myself effectively throughout the entire recruitment journey. When the time came to evaluate an offer, I felt well-informed and empowered to make a confident decision about my next career step.

Changing roles and joining new companies can be quite daunting, but working with Kelina made the process much easier to navigate. I felt supported, informed, and knowledgeable every step of the way. In fact, my experience was so positive that I have since engaged Kelina's services to recruit for vacancies within my own team. The results have been nothing short of fantastic.

If you're currently seeking your next career challenge or looking to fill a role within your organization, I wholeheartedly recommend Kelina and the exceptional team at Be More Effective based on my personal experiences. They truly go above and beyond to deliver outstanding results.