The Psychology of Buying
The movie, The Enemy Below, is about the battle between two captains, one on a destroyer; the other a submarine. Both are good, cunning and suspicious. What can it teach us about the psychology of buying?
Read moreBiting Off More than You Can Chew
Have you ever ended up working on a contract that stretched you nearly to a breaking point because you overestimated what you could do within the time and budget? There is another way…
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Getting the Right People Up to Scratch
Back in the 1990s, there was a mantra: Hire for attitude; train for skill. Find people whose values are yours and bring them on board. After that, training them up to your standards will be easy.
Read moreTop Ten Presentation Mistakes
When faced with making a presentation, perhaps for the first time, perhaps for a highly important reason – here are ten fundamental mistakes that you can easily avoid.
Read moreGrowing the Trust Relationship
The relationship begins when you demonstrate over a period of time that you’re trustworthy. The length of time it takes will depend on you and any others who are involved, and the degree of responsibility that that tru
Read moreHow to Minimise Your Recruitment Costs
Article 3 – How to Minimise Your Recruitment Costs There are really only two ways to minimise your recruitment costs. One is to get the people that you want in the first place, and the second is to hold onto them.
Read moreThe Value of Giving Referrals
New customers that come by way of referral are probably of greater value than those from any other form of marketing. So why do so many miss or ignore this powerful method of promotion?
Read moreAdvice for a Trusted Advisor
Before advice can be offered to you, a trusted advisor, we have to be sure of our terms. They’re not as straightforward as they might seem.
Read moreThe Leadership Merry-go-Round
Leadership is a hot topic. The interest that organisations have in it seems to grow year-on-year. Some say that that’s because there’s now a new generation of leaders.
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