Be More Effective Ltd have appointed Ecademy Press to be the publisher of their first book.

Authored by Nick Baldock and called - The Value House  - it aims to tackle to nemesis for many sales people – the Price Objection…  

• Are salespeople actually to blame?

• Is the Customer being unrealistic?  

The Value House sets out to understand why sales people get and fear price pressure and how best they and their business can respond to it in a difficult economic climate.

Ecademy Press were selected because they are a successful Independent Publisher who has enabled a significant number of leading Consultants and Trainers to give birth to a book, some of those books becoming Top Selling – authorities on key business topics. Founded by Mindy Gibbins-Klein, one of the UK’s leading authority on writing and co-operative publishing, and who passionately believes that every book deserves to be written and published, but only if it is the best book it can be.

Some people who have read early copies of the book include

Brian Tracy, Author of The Psychology of Selling who said “Your ability to sell higher priced products against lower priced competition is the key to more sales and higher income – and the book shows you how to do it.”

James Caan, of Dragon’s Den, who wrote  “This book is a great tool for any businesses who are looking to defend their margins"

Thomas Power, CEO Ecademy who said "The best book I’ve read on sales – directly tackling a problem for many business, being asked to drop the price. Whatever you sell this book will save you a fortune by reducing the number and amount of discounts you would have given away"

Jim Hetherton, VP International operations - On Track International says  - "Nick has put together in this book an essential toolkit for anyone in sales and negotiations, this is a must read" 

Will Doherty - Training Specialist DNATA Emirates Airlines wrote - "The business in 2011/12 that can define and develop its value chain will be the one that will survive the economic difficulties. This book is a tool kit that will give any sales team the knowledge and skills how to present a professional proposition. The Value House process steps are simple, logical - based on practical experience and best of all - they work! "

Dean Clark - Account Director, Adecco Group UK & Ireland said - “In the sales industry for over 25 years, I have sadly experienced many of my colleagues “crumble” during the price negotiation. Markets will continue to remain highly competitive and in this book Nick has superbly illustrated why it is so important to believe in your product/service value and this book provides practical easy to follow methods that ALL sales people should adopt” 

Tom Hopkins, author of How to Master the Art of Selling wrote - "Every sale comes down to whether or not the buyer values keeping their money or exchanging it for your product. In Value House, Nick Baldock shows you how to structure your sales to achieve greater than average returns. I highly recommend it.” Tom Hopkins, author of How to Master the Art of Selling

Contact us and pre-order yours prior to the launch and we will ensure you receive a signed copy