Do marketing campaigns need to start with internal communication?

If people across an organisation are unable or unwilling to support your marketing efforts it can have detrimental results.


Imagine if people did not believe in the message designed to support the product and the services you offer...


Imagine if they didn’t even know of the launch of a new product / service...


Imagine your brand image says one thing and the bulk of the staff behaviour is at odds with the value or promise in the brand...


What are your views and experiences with internal branding?

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