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Birthdays, babies and ballscores

I've just been reading "Effective Internal Communication" by Lyn Smith (ISBN 0749439483) and was struck by the section on Internal Communication's history.

Lyn adds some thoughts to Micheal C Brandon's 1997 article "From the 3 B's to the high C's"

Pre-1960 the overall focus of Employee Communications was about "birthdays, babies and ballscores" ~ Do you agree?

I certainly agree with Lyn that from 1980 onwards that the focus has become "challenge, change and commitment"

But what about the middle period of 1960 to 1980? How would you describe that?

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