B2B Marketing Publish our article on Price Resistant Sales Strategy
B2B Marketing Publish our article on Price Resistant Sales Strategy
As part of the PR campaign around the launch of The Value House; A price resistant sales approach - a number of publications have asked to carry an extract from the book as an article or blog. It was our pleasure to supply an article, as a discussion starter on price discounting in a recession, for B2B Marketing which went into the December printed addition as well as on-line.
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