A study by Center & Jackson

A study by Center & Jackson carried out on behalf of the International Association of Business Communicators in 1995 came up with the following list of items your people most want to hear about.

  1. Organisational plans for the future
  2. Job advancement opportunities 
  3. Job related how to information 
  4. Productivity improvements 
  5. Personnel policies and practices 
  6. How the organisation is doing against the competition 
  7. How individual jobs fit into the organisation 
  8. How external events affect individuals' jobs 
  9. How profits are being used 
  10. Financial results

This could provide a pretty useful checklist for a quick start internal communication initiative and give a sense of direction for researching the facts, information and stories that you'll need to fill whatever media you select.

Let me know your thoughts on the above list and what else you would add or what you would take away

Leave a comment...

If you found value in this blog you might also be interested in one or more of theseā€¦

Does everyone contribute in your meetings..?

Back in 1979 the Schnelle brothers recorded a series of meetings to establish the number and pattern of utterances per hour in meetings.

Effective internal communication

Effective internal communication is an essential part of a smoothly running business organisation. In the modern organisation there will be multi-channel flows of internal communication.