Is Your Business Customer Centric?
The Answer Might Determine Your Future
Most owner-led businesses say they’re “customer-focused”. Then they wonder why:
- Good customers drift to a competitor who’s not even better
- Price pressure keeps rising
- marketing feels like noise (and referrals slow down)
Here’s the uncomfortable truth: you can be brilliant at what you do and still be organised around your convenience, not your customer’s reality.
Free 60-minute webinar: Is Your Business Customer-Centric? The Answer Might Determine Your Future
This session is for you if any of these sound familiar:
- You’re not fully sure customers see “value” the same way you do (and sales conversations keep proving it).
- Your messaging is technically accurate… but it doesn’t cut through. Prospects nod, then go quiet.
- You’re winning work, but it’s harder than it should be — more chasing, more discounting, more “shopping around”.
- The business has grown, but decisions are being made around internal process, not customer outcomes.
- You’re relying on a handful of key accounts and you can’t afford to guess what keeps them loyal.
Customer-centricity isn’t a poster on the wall. It’s a set of decisions: what you prioritise, what you measure, and what you stop doing.
You’ll learn:
- How to understand what customers truly value (not what they say they value when you ask them nicely).
- The key to messaging that resonates — so your website, proposals and sales conversations sound like the customer’s world, not your org chart.
- How to keep your offer aligned with changing needs — without reinventing everything or chasing every new trend.
- A fundamental principle at the heart of successful businesses — the thing that quietly separates firms that keep customers for years from firms that constantly replace churn.
What this helps you do next:
- Tighten your positioning without hiring an agency
- Reduce price pressure by selling outcomes, not features
- Protect loyalty with your best customers (especially when competitors get noisy)
- Make strategic decisions based on customer reality, not internal habit
No guarantees. No hype. Just a clear framework you can apply immediately.
Register free for the 60-minute webinar and bring one live example:
- a key account you don’t want to lose
- a product/service that’s becoming harder to sell
- a message on your website or proposal that you suspect isn’t landing
You’ll leave with a clearer view of what to change — and what to stop doing.
About Grant Leboff
Grant Leboff is one of the UK’s leading sales and marketing experts, known for challenging “accepted wisdom” that sounds good but doesn’t deliver.
He’s the author of five books, including:
- Digital Selling (debuted at #1 on Amazon ahead of publication)
- Stickier Marketing (hit #1 on Amazon’s Sales & Marketing chart)
- Sales Therapy and Sticky Marketing (both Amazon top 10 Business Books)
- Myths of Marketing (published 2020)
Grant built a successful direct marketing company (founded 2002, sold 2008). He now works as a consultant, mentor and speaker, and is a Non-Executive Director with wider business interests. He runs Sticky Marketing Club® Ltd., a sales and marketing consultancy helping organisations compete in fast-changing markets, and publishes resources through his portal: stickymarketing.com. Grant has contributed to major UK publications including the Daily Telegraph, The Independent and the Financial Times, and has appeared on BBC Radio and US radio networks.
For more information please send a message via the Contact Us Page. Or you can register for an upcoming webinar.