Register Here

There is a financial imperative for businesses to make money.  It funds growth, pays a return to investors/owners, it provides resilience in tough times.  For more than a decade most businesses could make a profit without a great deal of expertise of skill, just open the doors and do what they do.  As we move into more challenging times, the ability to make a profit becomes much harder. While the need to make a profit becomes much greater, most business leaders are working in the dark.  

Which of these points resonate with you? 

• You’re not sure you’re measuring the right things to drive profit. 

• Customers don’t leave because of price, they leave because of you. 

• The fallacy of ‘discounting prices to win business.'

• Why a one size fits all policy never works on anything. 

• Grow sales and make less money.  Not the objective, but often the outcome. 

The importance of driving the bottom line has become a critical issue and many businesses still think the answer is to “grow sales” when that may well be exactly the opposite of what is needed.  Understanding what drives profit and what actions a business owner can take is a core focus of the session.  Whilst we will explore the 5 key actions, the key issue will be to understand how price is number 1 on the list of areas that need attention.   

In this webinar you will learn: 

• How to grow your profits by setting better KPI’s. 

• The truth of why customers leave and how to fix it. 

• The maths of the discounting grid. 

• How to make sure you and your team don’t give your profits away. 

• How to find out which current customers are losing you money. 

Peter Hill is a chartered and certified Accountant with a highly successful practice based in the South West of the UK. He has spent 40 years helping clients develop business vision, accelerate sales growth, improve profitability and increase EBITDA.  

Peter is author of Pricing for Profit, a practical book on pricing strategies and techniques which is full of many of the real-life case studies from the projects he worked on. Peter’s style is to talk in plain English and with guidance on simple practical actions that any business could take.  No textbook theory or technical jargon, just straight talking ‘how to’ advice. 

Register Here