For many lead generation is broken and “more marketing” won’t fix it. In this free webinar, Bob Hayward (Managing Director of Be More Effective) shows UK mid‑market leaders how to build a practical, repeatable lead generation system for Salespeople that attracts better-fit prospects and turns effort into qualified conversations. Expect straight-talking insight, a clear diagnostic framework, and immediate next steps you and your Sales Team can apply without gimmicks. If your pipeline feels unpredictable, this will help.

Register free today.

Bob Hayward is the Managing Director of Be More Effective Ltd and has spent two decades helping UK mid-market businesses improve sales performance, leadership capability, and talent outcomes. He’s a business consultant, leadership and sales trainer, and executive coach known for a warm-but-direct style that challenges assumptions and replaces “best practice” with what actually works in the real world. Bob’s approach is evidence-based and practical: diagnose before prescribing, build systems that stick, and measure outcomes that matter. He’s worked with organisations including Vodafone, BMW UK, Unilever, and Husqvarna, and is trusted by owner-led firms across construction and manufacturing who want predictable growth without the noise.