Deals shouldn’t take forever. In this free webinar, Bob Hayward (Managing Director of Be More Effective) reveals why opportunities stall, why follow-up turns into chasing, and how to create momentum that leads to faster decisions — without discounting or awkward pressure. You’ll learn a practical framework to tighten qualification, surface blockers early, and agree next steps prospects actually keep. If your pipeline is full but revenue is slow, register free and fix it.

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Bob Hayward is the Managing Director of Be More Effective Ltd and has spent two decades helping UK mid-market businesses improve sales performance, leadership capability, and talent outcomes. He’s a business consultant, leadership and sales trainer, and executive coach known for a warm-but-direct style that challenges assumptions and replaces “best practice” with what actually works in the real world.

Bob’s approach is evidence-based and practical: diagnose before prescribing, build systems that stick, and measure outcomes that matter. He’s worked with organisations including Vodafone, BMW UK, Unilever, Husqvarna, and is trusted by owner-led firms across construction and manufacturing who want predictable growth without the noise.