More Than Half of All Work is Waste. What Are You Going to Do About It?
Thursday 4th December 2025 | 11:00-12:00 GMT | FREE Webinar
The Problem
You and your team are working harder than ever. You and your team are stretched thin. Yet results don’t often match the effort. Here’s the uncomfortable truth: more than half of what you and your people do every day creates no value whatsoever.
Not because they’re lazy. Not because they lack skill. Rather partly because we do not fully understand what value is and what waste is. Partly because the systems, habits, and ways of working we’ve inherited are fundamentally broken. And it is so hard to change those habits and those ways of working.
Sound familiar?
- Endless meetings that achieve nothing
- Processes that exist which the customer doesn’t value
- Talented people trapped in work that wastes their potential
- Initiatives that launch with fanfare and fade within months
The real question isn’t whether waste exists in your organisation. It’s whether you’re ready to do something about it.
What You’ll Discover
In this 60-minute session, Chris Cooper will share the first principles-based playbook that’s driven lasting transformation across start-ups, multinationals, hospitals, and even aircraft carriers.
You’ll learn:
1. How to Spot Value vs Waste
- The simple lens that reveals what truly matters (and what’s quietly destroying the productivity of your team
- Why intelligent, experienced leaders consistently mistake activity for progress
- The hidden cost of “keeping people busy”
2. Why Change Fails (And How to Make It Stick)
- The neuroscience of workplace habits and why they’re so resistant to change
- What happens when you mobilise people with a new way of seeing their work
- The critical difference between compliance and commitment
3. The Anti-Consulting Approach That Actually Works
- Why traditional consulting fails to deliver lasting results
- How to build organisations optimised for Human, Planet, Quality, Timeliness AND Financial success
- Real insights from organisations that achieved step-change improvements (and kept them)
Why This Matters Now
Every day you delay addressing waste is another day of:
- Burning budgets on low-value activity
- Talented people disengaging from meaningless work
- Competitors who’ve figured this out pulling ahead
- Opportunities missed because your team is drowning in the wrong work
This isn’t about working harder. It’s about working on what actually matters.
Who Should Attend
This session is essential for:
- MDs and CEOs who know their organisation can achieve more
- Leadership teams that are frustrated by initiatives that don’t stick
- Operations leaders tired of fighting the same fires
- All Team Members who feel responsible for improving how work gets done
If you lead or work in a UK business with 25-1000 staff and you’re committed to genuine improvement (not just talking about it), this webinar will give you a radically different lens on your biggest challenges.
About Chris Cooper
Chris Cooper isn’t your typical business consultant. Born in social housing in post-war Kingston-Upon-Hull and facing teenage homelessness, his fascination with people and their work secured him a role in the rapidly changing aerospace sector.
For nearly 40 years, he’s been introducing innovations in both technical fields and human work itself—a life-long passion for human progress that’s earned him recognition as a Billion Dollar Coach.
Chris has driven lasting transformation across:
- Hospitals to aircraft carriers
- Start-ups to multinationals
- Other world-class coaches by coaching them to elevate their impact
His Anti-Consulting Approach through STRAKT challenges conventional wisdom and delivers what traditional consulting can’t: changes that actually last.
What the Evidence Shows
Chris Cooper is one of a handful of true global experts within the field of organizational excellence upgrades. His clients, spread across all sectors, have collectively won more Shingo-Prize awards (for organizational excellence) than those of any other contemporary Business Coach
Reserve Your Spot
Thursday 4th December 202511:00-12:00 GMT100% Free | Limited Spaces
This session will challenge everything you think you know about productivity, efficiency, and organisational change.
For more information please send a message via the Contact Us Page. Or you can register for an upcoming webinar.