Marketing makes sales possible because your marketing effort is designed to generate inbound enquiries as brand name recognition when you call them. If someone calls you it is a sure sign they are in need and most likely ready to buy so the closing ratio of inbound enquiries tends to be much better, provided your people have the selling and customer relationship skills to match your product or service...

Remember, there are 4 ways to grow your business

1. Increase the number of your customers
2. Increase your average order value i.e. grow your average deal size from £1,000 to £5,000 or £3,000 to £7,000
3. Increase your average order frequency i.e. if your customers currently buy once a quarter, encourage them to buy once a month; if they buy once a month how can you encourage weekly purchases
4. Reduce the number of customers who stop buying from you, if you have 1000 clients and you typically lose 200 a year (which you then need to replace), cut that attrition rates from 200 to 100 and in 10 years you have doubled the size of your business .... At little or no additional cost.

Remember the Purpose of Your Marketing.

What is the outcome you really want? Be specific. The clearer the goal in the mind and on paper, the richer the rewards of your marketing efforts. Maybe it's to develop 100 new leads in the next month. Or cultivate ten new clients in the next 3 months. Send 100 newsletters targeted to the most influential people in a specific industry. Develop a new brochure. All your actions will be based on the clarity of your initial goals and purpose.

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