Writing Successful Proposals

Is this for you..?

Do you have to write or contribute to proposals, tenders or bid to win business..? Maybe you see proposal writing as a chore to be avoided or rushed between the real work of meeting the client and closing a sale..? Do you sometimes feel the need say everything; just in case it helps..? Is it sometimes difficult to express what is under the skin of your customer's need? Would you prefer to create a structured document where the winning argument flows in one clear unique direction – yours..?

What does it do..?

This intensive two-day solution working with three of your ‘real-time proposals’ enables participants to create unstoppable sales reader-focused propositions and turn them into business winning proposals. Learn how to speed up the writing process by developing a focused method of preparation that also provides a more thorough analysis of your prospective clients needs. By the end of day two you will have made clear decisions about what to do differently and be enthused at the additional possibilities you have discovered.

What will you get..?

Discover

why it is vital to read ‘the brief’ from the customers’ perspective
how to undertake in-depth pre-proposal research to give you the wow factor
a simple and effective structure for each stage of proposal development
the myths and realities of responding to Requests for Proposals

Understand

why you need to streamline your writing for clarity and conciseness.
what you have to do to influence the different types of decision makers
how to turn factual information into a persuasive document
the three key elements of a successful proposal

Become more effective at

developing structured, concise, thorough, credible and persuasive proposals
demonstrating the capability to fulfil the client's real needs and buying criteria
developing proposals that enhance the relationship building and speed up the sale

What next..?

Call: 0845 003 7282
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