Marketing - Drive your business forward

Is this for you...?

Do you have the responsibility to plan and implement a marketing and sales strategy? Are you responsible for delivering volume and profit despite tough trading conditions? Would you like to be totally sure that you’re applying every key marketing and sales strategy? Could you benefit from a business health audit? Would you like a top marketing coach to recommend a Marketing and Sales Strategy to beat your competition

What does it do...?

To deliver sales performance during periods of tougher market conditions the whole business needs to be focused on sustainable proactive prospect engagement strategies as well as developing deeper relationships with customers, building customer loyalty and value. This requires a robust analysis of the marketing trends inside and outside the organisation and the confidence to apply the insights gained from leading business tools. This business development leadership solution, combined with an in-depth marketing audit is delivered through a series of five half-days spread over 10 weeks and enables participants to explore best practise marketing strategies and models by direct application to their own particular business situation.

While your people learn through application in real time supported by world-class coaches your business improves...

What will you get...?

Discover

why all leads are not the same and more leads could cause your business problems
what is required to develop a marketing mindset; belief, culture and objectives
a comprehensive ten step marketing plan and how to write yours with a world-class coach
how and why people buy so you can infiltrate the buying machine

Understand

the complete scope of business development and where marketing and sales fit in
which options for growth will suit your market and business the best
how to identify and prioritise the major change drivers affecting your market
why having multiple channels of inbound warm leads is vital in tough times

Become more effective at

putting together robust, coherent and effective marketing and sales plans
create and manage lead generation channels aimed at ideal customer profiles
building a business growth engine and sales pipeline with well defined propositions
finding a slot in the market blending product life-cycles with pricing strategies

What next...?

Call: 0845 003 7282
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